Raya centralizes that data and turns it into workflows for sales, marketing, and customer success to help teams convert more leads into opportunities, close more deals, and identify upsell opportunities earlier.
Your CRM, call transcripts, marketing engagement, product usage data, and support tickets all contain useful customer context. But that context lives in different systems, which makes it harder for teams to do better outreach, run better sales calls, and identify revenue opportunities early enough. Raya connects to those systems, brings the data into one place, and turns it into workflows like account briefs, personalized outreach, account-based marketing assets, and customer success plays.
Customer data
Recommended workflows
Raya centralizes customer data from your sales, marketing, and customer success systems into one account view.
Once the data is centralized, Raya helps your team act on it.
Use centralized customer data to prepare for calls, personalize outreach, and identify expansion opportunities.
Account context — Acme Corp
Generated sales brief
Why now
CFO mentioned expansion budget. Usage up 43%. Two new departments onboarded.
Talking points
Enterprise tier benefits for multi-department usage. Volume pricing for expanded seats.
Suggested outreach
Hi Sarah — noticed your team at Acme just onboarded 2 new departments. Happy to walk through how our Enterprise tier supports multi-team usage...
Create customized account-based marketing using the full context of each account, including personalized landing pages, ads, newsletters, and other content tailored to the account.
Account profile — Acme Corp
Recent engagement
Generated ABM assets
Personalized landing page
Governance & compliance focus for Fintech
Display ad copy
"Enterprise-grade security for regulated industries"
Newsletter angle
How fintech teams use governance features to stay compliant
Blog topic
Compliance automation for financial services teams
Use product usage, support history, and account activity together to identify risks earlier and uncover upsell opportunities.
Acme Corp — Customer Health
62
Health score
Usage trend
Support
Recommended next steps
Raya helps teams make more money and waste less time by turning scattered customer data into usable workflows.
When sales and marketing have fuller customer context, they can do more relevant outreach, run more informed sales conversations, and create more customized account-based marketing that moves accounts forward with better timing and context.
When product usage, support history, sales activity, and account changes are visible together, teams can spot both revenue opportunities and signs of risk earlier, giving customer success teams more time to expand accounts and prevent revenue loss.
Instead of pulling customer data from multiple systems and stitching it together manually, teams can work from one place, which reduces wasted time and operational drag.
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